Logo design is one of the most important factors in branding the lasting image of a company. It doesn’t matter if you’re creating a logo for a large, medium or small sized company, the essential qualities of good logo design stay the same. A logo that stands the test of time but feels distinctly contemporary - even when nostalgia strikes - is something designers should strive for in the early stages of design development. Timelessness, simplicity and versatility are three powerful strategies that can keep bad logos from happening to good designers.
One of the most important things you will design is your business / corporate brochure. Often a decision on whether or not to use your products or services is made based on this one important piece of marketing material.
The layout, presentation, and message of your brochure can make or break your campaign. Therefore, it is important to take many aspects of the brochure design process into consideration.
Creating a business card what stands out will keep you front of mind with prospective clients. Most business cards are quite dull creatively and use standard stock. By creating a unique design, incorporating your brand colours and, using an upgraded stock you can rest assured your business card will remain atop the pile.
A common goal for small businesses is to be more social. There is no better time to optimize your business’ social media presence and the good news is, there is no real entrance fee to get started. But chances are you already have a successful print marketing campaign, so why put all of your chips on an unproven social strategy for your business?
In a high-tech world of emails, web technology and online internet marketing, you might be forgiven for thinking that any marketing that doesn’t involve a server and a web browser is a wasted effort.
If your sales are flagging, could it be that your prospects would be most likely to respond to something a little more personal – like a postcard?
Not everyone is connected to the World Wide Web, especially the older generation, and there are many people who feel more comfortable in doing business offline.
A coating is a covering that is applied to the surface of a printed object. They are applied to protect printed materials from exposure to moisture, scuffs and scratches, and handling. Coatings also enhance the general aesthetics of a printed material. Coating is applied during the printing process by applying a thin film of the coating material to the printed item and can be applied as liquids, gases, or solids.
How To: Create Print Labels and Adhesive Stickers for Your Business
Think about your shopping habits. You look for the familiar label, right? That’s the easiest way to identify your favourite brands. Whether it is the company name in a specific font and colours, the logo or a symbol, you remember it and reach for it almost subconsciously.
Browse NEW 2015 Calendar Templates
Sending your clients and customers home with calendars is an effective way to stay top of mind. Your calendar will serve as a daily reminder of your businesses products or services - whether the calendar is hung on a wall in an office or, stuck on a fridge at home. Unlike postcards and flyers, or even business cards that are often discarded, your calendar is the one promotional item you can be almost certain they will keep.
eprintFast offers a selection of spring 2015 calendars and templates to choose from
eprintFast’s print reseller program is designed to help our high-volume clients save money while maintaining the quality of a small print shop. Here are answers to some frequently asked questions to help you understand how it works and whether or not it’s a fit for your budding print business.